There is a complex and ever-changing algorithm behind search engine optimization (SEO); however, focusing on optimizing your content for SEO can help your digital magazine rank higher on a search engine’s query results page, which can have a significant return on investment (ROI). SEO is often called organic or earned, which is different from pay-to-play rankings. Organic results are more cost-effective long-term and can yield greater conversions to your digital content. The higher your website ranking, the better positioned your content will be in front of potential readers, and the higher the likelihood that you’ll convert searchers to digital visitors.
Stand out in search results in 2021
Some of the basic SEO strategies like optimizing content for keywords and adding title tags are the bare minimum in today’s SEO-driven digital landscape. To truly stand-out today, you must also focus on:
- Creating high-quality, relevant content.
- Improving your internal linking structure.
- Ensuring your website is mobile-first.
- Optimizing URLs, title tags, headers, and meta descriptions.
- Ensuring all online directories are optimized with relevant keywords.
- Adding title tags with specific information about what visitors will find on the webpage when they click.
- Adding long-tail keywords.
- Creating profiles on all social media websites for greater reach.
- Adding location pages to your website.
- Developing a social media strategy to engage regularly with your readers.
A little effort goes a long way when it comes to your SEO initiatives. Not only will these tips help you increase website visibility, they will have a direct bottom line impact.
Optimize each issue for better SEO
As a general rule for SEO, more is more when it comes to landing pages. The more landing pages you have, the more likely that people will find you online. But your website and digital editions are just one gateway to your content. You also can increase your reach by leveraging applications like SlideShare and Pinterest to engage with readers visually in a similar fashion as a digital magazine. To promote your digital magazine on these platforms, you must first create a profile page on the platform. Then, begin posting content with applicable links to your digital magazine’s website or landing page. These sites also rank high in indexing by all major search engines.
Promoting your digital magazine on these platforms, or any other specialized social network of this type, can be easier than other sites because your profile page can become your landing page — and the SEO techniques you use are the same (e.g., optimizing the page’s title and description, placing your content between heading tags).
Contact your Sheridan representative or visit our contact page to ask how we can help you streamline your publishing processes, reduce costs, and keep up with changes in print and publishing strategies.