Magazines Register

Magazine Ad Sales Service

The journey to creating a thriving publication is often a dynamic one — and advertiser relationships usually provide essential financial support. But advertising isn’t just a financial necessity. Done well, ads will enhance your magazine’s impact in the marketplace and improve your readers’ experience.

If your resources for securing advertisements in your publication are limited or nonexistent, Sheridan is happy to offer a powerful solution. Our sister company, KnowledgeWorks Global Ltd. (KGL), has a seasoned ad sales team with a proven track record of successfully growing advertising programs for a variety of publishers, associations, and organizations.

Let KGL Grow Your Publication

KGL is adept at growing advertising programs that exceed your revenue expectations, with decades of professional experience and a deep understanding of multichannel advertising strategies that go further than simply filling a page or two in your magazine.

KGL’s Ad Sales Division provides three service levels from which to choose depending on the kind of support you need:

Sales representation

KGL employs a centralized management approach that includes in-depth analyses of advertising trends and thorough product evaluation, creating a thoughtful strategy to sustain revenue growth. With KGL on task, you’ll receive outbound sales representation, rate consultation, competitive market research, prospect development, media kit creation, and invoicing and collections.

Administration

KGL’s Sales Administration service is designed to assist you and your sales staff with the administrative tasks associated with selling advertising, exhibits, or sponsorships. These tasks include inbound sales, customer service, artwork collection, invoicing, and reporting.  Free up your sales staff to focus their efforts on selling while KGL provides the infrastructure and administrative support necessary to sustain a robust sales program.

Consultation

Looking for a big-picture view from an objective professional? KGL will consult with your staff to assess and explore sales opportunities to revitalize and enhance your advertising program. This professional consultation covers areas such as market analysis, product evaluation, market research, digital media, rate card development, branded sales collateral, prospect development and tracking, sales reporting, and selling techniques.

If you’d like to know more about these services, contact your Sheridan representative or visit our contact page to connect with us, and start exploring more powerful advertising strategies today.

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