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Paper Matters

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction,...

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Does Your Cover Connect With Readers?

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around. Have you noticed the tactilely...

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How to Be an Ad Sales Superstar

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more,...

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