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Future of Content Development: Artificial Intelligence in Publishing

When we talk about artificial intelligence (AI), it’s easy to let doubt and worry — namely, that robots are taking over — creep into our minds. But the truth is, AI is simply supporting us, not replacing us. If you consider the technology we use every day, you may be surprised by how much of it is powered by AI (80%). So it’s no surprise that publishers are getting in on the AI trend.

As technology continues to develop, we are becoming more familiar with getting a little help from our AI friends. It analyzes our emails and offers suggestions that match our tone and sentiment. And when we dictate to our smartphones, it automatically types out our words. Even more, AI can understand human behavior to predict trends or topics of interest.

These are just a handful of ways that AI-powered technology simplifies and enhances our world. Publishers are in the business of content creation and are perfectly poised to utilize AI technology. Let’s look at a few ways publishers have adopted this new technology:

  • Plagiarism police. Is that text 100% original? AI can scan the internet in a matter of seconds to see if there are any matches out there — a feat that no human could possibly accomplish.
  • SEO support. We all want our content to rank high on Google. AI can help determine whether a piece of content is set up for success, ensuring those SEO keywords are targeted and the text is optimized.
  • Topic generation. The goal of any published content is to make it engaging and interesting. Publishers use AI technology to determine which topics most excite or intrigue their readers. They can then create customized content for each target audience and segment marketing campaigns more accurately.

Okay, so far, so good. That all seems relatively harmless when it comes to robots helping to streamline content creation. But some authors are using AI technology — like ChatGPT — to write entire articles and generate new technology. How is that not robots taking over?

It’s not as crazy as it sounds. Using AI technology to write articles does not remove the need for a human hand and mind — it simply makes much of the writer’s work easier. AI can brainstorm topics, conduct research, and even write a first (albeit exceptionally rough) draft. Unfortunately, this can lead to not only plagiarism in some instances, but it also creates a monstrous headache for peer review and ethics in publishing.

When ready, AI can then take back over by proofreading for grammatical mistakes and checking for plagiarism. It’s an incredibly powerful tool that makes writing and research much more accessible — and still leaves the nuanced, creative work for the distinctly human author.

Contact your Sheridan or KGL representative for a consultation, or visit our contact pages (Sheridan contact page/KGL contact page) to learn how we can help streamline and simplify your publishing processes.

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