The USPS has published their 2019 Mailing Promotions calendar and there is much information available about discounts that mailers should be aware of. These promotions encourage mailers to incorporate innovative technology and print techniques into their mailpieces. Through these promotions, mailers can drive higher response rates and increase overall return on investment in mail. Specifically, the promotions are:
Tactile, Sensory and Interactive Mailpiece Engagement Promotion:
Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019_tactile_sensory
Emerging and Advanced Technology Promotion:
Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019_emerging_advanced_tech
Earned Value Reply Mail Promotion:
Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New Participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participant must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit. Credits may be applied to postage for First-Class mail presort & automation cards, letters and flats and Marketing Mail letters & flats, and must be used by December 31, 2019.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019_earned_value
Personalized Color Transpromo Promotion:
Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only—that meet the dynamic print promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019_transpromo
Mobile Shopping Promotion:
Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season.
There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of Payment QRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019/mobile_shopping
NEW! Informed Delivery Promotion:
Encourages mailers to adopt use of the USPS’ new omnichannel tool, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
For more information and the timeframe the promotion encompasses, click here:
https://postalpro.usps.com/promotions/2019_informed_delivery