The leaves are falling, a chill is in the air, and the holiday shopping season is upon us. Is your holiday sales and marketing plan in place? Do you have your advertisements and discounts ready to boost your online book sales?
With online shopping being more popular than ever, and shoppers expecting to receive a deal on what they purchase, coupon use is important to the success of eCommerce and their applications are endless.
Here are the top 7 ways that publishers leveraging Sheridan’s eCommerce solutions are using digital coupons.
- Automatically send first time customers a coupon after purchase to encourage future visits.
- Sell gift certificates in the form of useable coupons.
- Offer reduced rates to members, authors, etc.
- Offer reduced rates or free copies at conferences and speaking engagements.
- Offer free or discounted teacher or exam copies.
- Automatically apply discounts to the shopping cart when predetermined criteria have been met – such as buy six products and receive a 10% discount.
- Automatically send coupons to purchasers of a particular product for a companion product.
Don’t have an eCommerce platform in place? Contact your Sheridan sales rep for a demo of our eCommerce platforms and be on your way to a successful holiday season.