Home » Category: "Magazines Blog" (Page 5)
Are you Master of Your Social Media?

Are you Master of Your Social Media?

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached through communications platforms like Facebook, Twitter,...
Native Doesn’t Have to be a Negative. Make ‘em Laugh!

Native Doesn’t Have to be a Negative. Make ‘em Laugh!

Sponsored content has received some bad press over the years. Sometimes it’s so slick that readers can feel like they’re being tricked into believing questionable information. Other efforts are stiff, stilted, and so poorly formatted that with one glance, the reader...
Sheridan – a Niche Original, or a Company for the Birds?

Sheridan – a Niche Original, or a Company for the Birds?

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “When Niche is Nicer: The True Winners in the Magazine Wars”. Clare Kermond wrote about the new darlings and bright lights of the magazine world – niche...

Pithy Profits: Blogging as a Publisher

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into his 45 years of experience, so now every morning before work, he sits...

Freedom of Expression and the Power of Print

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning. Our friend Carla Kalogeridis at Association Media & Publishing penned a profound article in today’s issue of Sidebar, titled “Je suis Print”. I encourage...
Native Advertising is Hot

Native Advertising is Hot

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom? 75% of marketers (read advertisers) recently polled by emarketer.com claim that native advertising will be a vibrant piece of their ad...