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Niche Digital Rocked Entrepreneurship and Other Important Themes

Although I’ve attended and enjoyed the Niche Media Conference in the past, I was a first-timer to the Niche Digital conference in Denver this past September. I recognized some similarities immediately. The attendees were attentive, enthusiastic, and very interested in...

Do You Know Your (Paper) ABCs? Grade, Basis Weight, and Finish

Paper is a center stage player when it comes to both the design and cost of a publication. You don’t need to be a paper expert to make smart paper decisions. Once you understand the basic quality differences, and can compare costs between them, you are well positioned...
Paper Matters

Paper Matters

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper speaks to your readers in ways that matter. In days of old, almost...

Does Your Cover Connect With Readers?

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around. Have you noticed the tactilely pleasing array of covers lately at your local bookstore or newsstand? Some...
This Year, Niche Media will be Weird…

This Year, Niche Media will be Weird…

How do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on April 4th through the 6th. Those in the know about Austin, know that it has a distinct “weirdness factor” to it, and Austinites are fiercely proud of that reputation. If ever two...