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Understanding Magazine Overs and Unders

Understanding Magazine Overs and Unders

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders” necessary? Each step in a manufacturing process (including the printing...
Paper Dummies are a Smart Idea

Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies – blank sheets of paper bound into a publication made to your...
Press Proofs:  A Primer

Press Proofs: A Primer

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs. Soft proofs (often called PDF proofs) are pages that are transferred electronically. The advantages of soft proofs are...
Getting Jazzed About Print Magazine Possibilities

Getting Jazzed About Print Magazine Possibilities

I am reading so many positive pieces about print. The death knell that has rung loud and long for print publications over the last decade or two is fading. That dirge may well be done, and good riddance! By no means do I discount the power and pervasiveness of the...
Ad Fraud: Are You Getting the Wrong Impression?

Ad Fraud: Are You Getting the Wrong Impression?

Fake content is getting some attention thanks to Facebook and Google. But another problem digital publishers need to deal with is a big one: advertising fraud. Ad fraud is pervasive in the publishing industry, and it’s likely affecting you. Fraud When marketers buy...