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14 Ways to Find Potential Buyers for Your Books

14 Ways to Find Potential Buyers for Your Books

If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them – non-returnable. Which do you think is a more profitable...
Understand the Impact of Election Year Reads

Understand the Impact of Election Year Reads

History reveals that elections affect more than just TV ad sales and bumper sticker displays. Election years are notable for downturns in the market in general with mergers and acquisitions put on hold, corporate investments trimmed, and CEOs consciously or...
Marketing from the Customer’s Perspective

Marketing from the Customer’s Perspective

What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to...
ISBN Obtainment and Ownership FAQs

ISBN Obtainment and Ownership FAQs

If you plan to sell your book or make it available in libraries then you’ll need an ISBN. As an author or self-publisher working on your first title, the process of obtaining an ISBN may raise a few questions. Here are answers to some common questions that the book...
How to Sell Books through Gift Shops in Parks

How to Sell Books through Gift Shops in Parks

The National Park Service turns 100 on August 25, 2016.  It seems fitting that this week’s post takes a look at how publishers can sell books through gift shops in parks and historic sites. There are two major ways to sell to buyers at gift shops. One is to work...