OpenType SVG (scalable vector graphics) fonts are nothing new. Initially intended for web-based design, OpenType SVG fonts are beginning to appear in printed works and are causing concern in the printing industry among designers, publishers, printers, and software...
Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers...
Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print technologies is growing. When asked, “Did your book manufacturing needs grow or...
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can...
Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right....
Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box. All you must do is organize and connect all the pieces. With...
