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2021 Paper Market Predictions

2021 Paper Market Predictions

The paper market, like most in 2020, was impacted by the general slowdown in business due to COVID-19. The pandemic forced several additional closures and conversions among paper mills, which will have the long-term effect of reduced capacity. With those changes, and...
Book Marketing: Planning for Uncertain Times

Book Marketing: Planning for Uncertain Times

At the beginning of 2020, aggressive goals were set based upon an optimistic view of the coming year. That changed abruptly with the advent of Coronavirus in the first quarter, leading to the subsequent quarantines and closed businesses. While this year has been a...
7 Unique Ways to Use Digital Coupons this Holiday Season

7 Unique Ways to Use Digital Coupons this Holiday Season

The leaves are falling, a chill is in the air, and the holiday shopping season is upon us. Is your holiday sales and marketing plan in place? Do you have your advertisements and discounts ready to boost your online book sales? With online shopping being more popular...
APSS Printer Panel Provides Tips to Publishers and Authors

APSS Printer Panel Provides Tips to Publishers and Authors

How can an author make sure the final product matches their expectations? What factors impact pricing? What are the reasons authors prefer traditional publishing over KDP, Ingram Spark, and the like? What influences schedules and turn-around time? These were some of...
A Conversion Guide for International Publishers Printing in the U.S.

A Conversion Guide for International Publishers Printing in the U.S.

Publishing can be tricky. And, if you are an international publisher sending work to the U.S. for printing, the terminology can sometimes add to the confusion – but it doesn’t have to.  That’s why we created this handy guide to understanding print terms, trim sizes,...