For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in an effort to foster discussions aimed at helping one another grow and...
The 2019 Independent Book Publishers Association (IBPA) Publishing University took place April 5-6 in Chicago, IL. The Friday opening keynote presented by Sourcebooks’ founder and CEO, Dominque Raccah, set the tone for the show as she shared her secrets of success...
Print and paper is a versatile and sustainable medium for communicating. The materials used to make printed books and publications transform over many stages to become something you can hold in your hand (use), place on a shelf as a decoration (reuse), or share with a...
Paper is everything when you need a book that won’t weigh you down. Whether you have a high-page-count book with a long shelf life, are looking to combine a series into a single volume, or are looking for a way to reduce the weight of your book, you need a printer you...
