The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is one trait that can make a big impact on the appearance of your book...
As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to build a publishing plan, why not use your expertise to write...
For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in an effort to foster discussions aimed at helping one another grow and...
The 2019 Independent Book Publishers Association (IBPA) Publishing University took place April 5-6 in Chicago, IL. The Friday opening keynote presented by Sourcebooks’ founder and CEO, Dominque Raccah, set the tone for the show as she shared her secrets of success...
