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19 Reasons Why Books Make Good Promotional Items

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
The Equation for Book-Marketing Success

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
The Root of It: Trees, Paper, and Sheridan

The Root of It: Trees, Paper, and Sheridan

Print and paper is a versatile and sustainable medium for communicating. The materials used to make printed books and publications transform over many stages to become something you can hold in your hand (use), place on a shelf as a decoration (reuse), or share with a...
Don’t Let Paper Weigh You Down – Go Lightweight

Don’t Let Paper Weigh You Down – Go Lightweight

Paper is everything when you need a book that won’t weigh you down. Whether you have a high-page-count book with a long shelf life, are looking to combine a series into a single volume, or are looking for a way to reduce the weight of your book, you need a printer you...