It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and specialty paper products, to the discontinuation or unavailability of...
Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). “Upsurges of enthusiasm in early January are...
The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is one trait that can make a big impact on the appearance of your book...
As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to build a publishing plan, why not use your expertise to write...
For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
