From severe weather to power outages to illness, there are infinite reasons why people can be stuck at home. To escape the doldrums of being cooped up, many turn to books for a mental escape and to pass the time. Books not only offer a reprieve from the outside world,...
Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading. Do you think people actually read all...
It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and specialty paper products, to the discontinuation or unavailability of...
Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). “Upsurges of enthusiasm in early January are...
The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is one trait that can make a big impact on the appearance of your book...
As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to build a publishing plan, why not use your expertise to write...
