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Make the Grade in the Homeschool Market

Make the Grade in the Homeschool Market

The academic market uses books as a foundation for its practice, making it an opportune segment for publishers. It includes, but is not limited to schools, foundations, research organizations, professional associations, libraries, students, and individual educators....
Print is Essential – Proudly Serving Essential Sectors

Print is Essential – Proudly Serving Essential Sectors

Though those in the print and publishing world have known all along that print is essential, throughout the course of the Coronavirus crisis, Sheridan has worked closely with individual states and their health departments to confirm our status as an essential...
Reach Your Readers – Anytime, Anywhere

Reach Your Readers – Anytime, Anywhere

From severe weather to power outages to illness, there are infinite reasons why people can be stuck at home. To escape the doldrums of being cooped up, many turn to books for a mental escape and to pass the time. Books not only offer a reprieve from the outside world,...
8 Ways to Write Scannable Marketing Copy

8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading. Do you think people actually read all...
Has Paper Turned the Corner in 2020?

Has Paper Turned the Corner in 2020?

It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and specialty paper products, to the discontinuation or unavailability of...