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PPI – Know How This Number Impacts Your Book’s Appearance

PPI – Know How This Number Impacts Your Book’s Appearance

The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is one trait that can make a big impact on the appearance of your book...
19 Reasons Why Books Make Good Promotional Items

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
The Equation for Book-Marketing Success

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...