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Reach Your Readers – Anytime, Anywhere

Reach Your Readers – Anytime, Anywhere

From severe weather to power outages to illness, there are infinite reasons why people can be stuck at home. To escape the doldrums of being cooped up, many turn to books for a mental escape and to pass the time. Books not only offer a reprieve from the outside world,...
8 Ways to Write Scannable Marketing Copy

8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading. Do you think people actually read all...
Has Paper Turned the Corner in 2020?

Has Paper Turned the Corner in 2020?

It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and specialty paper products, to the discontinuation or unavailability of...
Four Steps to Upholding Your Resolution to Sell More Books

Four Steps to Upholding Your Resolution to Sell More Books

Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). “Upsurges of enthusiasm in early January are...
PPI – Know How This Number Impacts Your Book’s Appearance

PPI – Know How This Number Impacts Your Book’s Appearance

The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is one trait that can make a big impact on the appearance of your book...