Blog Archives - Sheridan

6 Changes in the Printing Landscape as a Result of the Pandemic

I’d be surprised to find a single industry, business, or person, that hasn’t been impacted in some way by the recent pandemic. Flexibility and change have certainly been key elements in powering through the past few months, along with keeping an eye on a brighter...

2021 Paper Market Predictions

The paper market, like most in 2020, was impacted by the general slowdown in business due to COVID-19. The pandemic forced several additional closures and conversions among paper mills, which will have the long-term effect of reduced capacity. With those changes, and...

A Tool to Discover New Places to Sell Your Books

Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his dog for a walk. He noticed how burrs of the burdock plant stuck to...

Create a Pitch Pack to Give to B2B Book Buyers

Have you ever watched golfers look through the assortment of the clubs in their bags before choosing just the right one for a particular shot? Think of the benefits of your content as individual clubs, each to be brandished as circumstances warrant. When your...