Catalogs Blog - Sheridan

5 Things to Consider to Reach Today’s Catalog Shopper

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed...

USPS Rate Increase Approved

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015....

Catalog Marketing Conference Notes

Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...

Catalogs Making a Comeback? The New York Times Seems to Think So

The New York Times is reporting that catalogs are making a comeback for some retailers. While the article cites examples from large, high volume retailers, it also illustrates how catalogers are...

Print Catalogs At The Core Of Your Business

In the September issue, Multichannel Merchant Magazinecovered the new role print catalogs are playing for retail merchants. It used to be that catalogs were thought of as a stand-alone channel of...

How Much Are You Really Saving With Co-mailing?

Let’s start at the beginning: Exactly what is co-mailing and how is it beneficial to you? It’s a process of combining and sorting multiple titles into a single mail-stream that’s done in advance of...

Mobile Optimized vs Traditional Websites

Mobile Optimized vs Traditional Websites This year, the USPS ispositioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August...

In the Paper Market The More Things Change, The More They Stay The Same – At Least For Now.

Over the past few years, expectations for ups and downs of the paper market have become the norm. Digital content, mergers, acquisitions and closures on both sides of the printer/paper supplier...