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USPS Rate Increase Approved

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015....

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Catalog Marketing Conference Notes

Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...

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Mobile Optimized vs Traditional Websites

Mobile Optimized vs Traditional Websites This year, the USPS ispositioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August...

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