Catalogs Blog - Sheridan

Print Catalogs At The Core Of Your Business

In the September issue, Multichannel Merchant Magazinecovered the new role print catalogs are playing for retail merchants. It used to be that catalogs were thought of as a stand-alone channel of...

How Much Are You Really Saving With Co-mailing?

Let’s start at the beginning: Exactly what is co-mailing and how is it beneficial to you? It’s a process of combining and sorting multiple titles into a single mail-stream that’s done in advance of...

Mobile Optimized vs Traditional Websites

Mobile Optimized vs Traditional Websites This year, the USPS ispositioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August...

In the Paper Market The More Things Change, The More They Stay The Same – At Least For Now.

Over the past few years, expectations for ups and downs of the paper market have become the norm. Digital content, mergers, acquisitions and closures on both sides of the printer/paper supplier...