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It’s National Mail Order Catalog Day!

To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than...

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USPS Rate Increase Approved

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015....

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Catalog Marketing Conference Notes

Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...

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