Catalogs
Amid the Pandemic, Print Catalogs are Experiencing a Refined Renaissance
There’s no disputing what retailers and catalogers have long known. Catalogs (and their cousins, circulars) yield sales. And in the strange “up is down” year that was 2020, this was truer than ever.
read moreCatalog Mailers Infuriated by Supreme Court’s Wrong Decision in South Dakota v. Wayfair Case
The ruling by the Supreme Court will make doing business for small catalogers and small internet retailers infinitely more complicated and expensive. The blog post below, written by the American...
read more8 Technology Ideas to Complement Your Catalog
Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of...
read more7 Reasons Why Your Catalog Brand Matters
Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A...
read moreIt’s National Mail Order Catalog Day!
To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than...
read moreHome Runs from the VT/NH Marketing Conference
I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting...
read more5 Things to Consider to Reach Today’s Catalog Shopper
Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed...
read moreUSPS Rate Increase Approved
Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015....
read moreCatalog Marketing Conference Notes
Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...
read moreCatalogs Making a Comeback? The New York Times Seems to Think So
The New York Times is reporting that catalogs are making a comeback for some retailers. While the article cites examples from large, high volume retailers, it also illustrates how catalogers are...
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