Catalogs Blog - Sheridan

Amid the Pandemic, Print Catalogs are Experiencing a Refined Renaissance

There’s no disputing what retailers and catalogers have long known. Catalogs (and their cousins, circulars) yield sales. And in the strange “up is down” year that was 2020, this was truer than ever.

Catalog Mailers Infuriated by Supreme Court’s Wrong Decision in South Dakota v. Wayfair Case

The ruling by the Supreme Court will make doing business for small catalogers and small internet retailers infinitely more complicated and expensive. The blog post below, written by the American...

8 Technology Ideas to Complement Your Catalog

Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of...

7 Reasons Why Your Catalog Brand Matters

Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A...

It’s National Mail Order Catalog Day!

To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than...

Home Runs from the VT/NH Marketing Conference

I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting...

5 Things to Consider to Reach Today’s Catalog Shopper

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed...

USPS Rate Increase Approved

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015....

Catalog Marketing Conference Notes

Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...

Catalogs Making a Comeback? The New York Times Seems to Think So

The New York Times is reporting that catalogs are making a comeback for some retailers. While the article cites examples from large, high volume retailers, it also illustrates how catalogers are...