Books
Fresh from San Francisco: Session Notes from the 2018 AUPresses Conference
The Association of University Presses (AUPresses) Annual Meeting took place June 17-19, 2018 in the history rich Fairmont hotel in San Francisco. Speakers, panelists, attendees, and vendors came...
read moreA Proof for Every Need
Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before printing, selecting the...
read moreDefine Your Target Reader to Move the Sales Needle
You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will...
read moreA Meeting of the Minds
What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will...
read moreTake the “Junk” out of Direct Mail
Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you...
read more3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale
So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.
read moreAvoid the Trap of Setting Worthless Goals
Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement...
read moreSucceed in New Ways in 2018 – 4 Techniques to Free Your Book Marketing from the Status Quo
Do you have all the components of this year’s marketing plan ready to be checked off? Promotions in place? – Check! Traditional distribution/retail channels lined up? – Check! Non-bookstore buyers...
read moreAvoid Doubling Down on a Failing Book Marketing Strategy: 8 Tactics to Boost Sales
Are your sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Low sales are a fact of life for most...
read moreA Tool to Discover New Places to Sell Your Books
Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his...
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