Books Blog - Sheridan

Avoid the Trap of Setting Worthless Goals

Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement...

Succeed in New Ways in 2018 – 4 Techniques to Free Your Book Marketing from the Status Quo

Do you have all the components of this year’s marketing plan ready to be checked off? Promotions in place? – Check! Traditional distribution/retail channels lined up? – Check! Non-bookstore buyers...

Avoid Doubling Down on a Failing Book Marketing Strategy: 8 Tactics to Boost Sales

Are your sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Low sales are a fact of life for most...

A Tool to Discover New Places to Sell Your Books

Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his...

University Press Week 2017

It’s university press week, the perfect time to extend a heartfelt thank you to all university presses for doing your part to bring knowledge, truth, and wisdom to the world. Sheridan is...

Create a Pitch Pack to Give to B2B Book Buyers

Have you ever watched golfers look through the assortment of the clubs in their bags before choosing just the right one for a particular shot? Think of the benefits of your content as individual...

Protecting your eBooks: A Look at DRM and DRM Alternatives from the Publisher and Consumer Perspectives

When talking about eBook protection, Digital Rights Management (DRM) is the buzzworthy term. While seen as both a positive and a negative by many across the industry, the reasons for its use by...

Pricing Your Book: Don’t Judge a Book by its Price

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices,...

Take a Cue from Retailers – Is Your Online Book Sales Plan Holiday Ready?

Labor Day marks the unofficial end of summer, and as such, the time for retailers to fill their shelves with all things fall. Some retailers go the extra mile and roll out the red and green displays...

New Rules for Planning Your Book Marketing Strategy

Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics?...