Books Blog - Sheridan

Pricing Your Book: Don’t Judge a Book by its Price

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices,...

Take a Cue from Retailers – Is Your Online Book Sales Plan Holiday Ready?

Labor Day marks the unofficial end of summer, and as such, the time for retailers to fill their shelves with all things fall. Some retailers go the extra mile and roll out the red and green displays...

New Rules for Planning Your Book Marketing Strategy

Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics?...

Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the...

10 Quotes and Complete Notes from AAUP 2017

The Association of American University Presses (AAUP) annual meeting took place June 11-13, 2017 in Austin, TX. Heating things up inside the sessions and out (90+ degrees!), university press...

I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on...

6 Rules for Creating a Solid Book Marketing Strategy

Have you ever thought about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay...

When Was the Last Time You Re-evaluated Your Book Launch Strategy?

“This is how we launch a book.” It’s easy to get so set in a way of doing things that you fail to notice whether your approach is still viable. Publishers have set book launch strategies they rely...

The Top Ten Places to Sell More of Your Books

You can benefit from the opportunity of selling to special sales (non-bookstore) buyers by dividing the total market into two segments, and selling to them according to their needs. The first is the...

Experts Discuss Top Book Publishing Trends for 2017

As new books continue to be written and published at an increasing rate, it is more important than ever for publishers, suppliers, and associations to monitor the trends and adapt in order to stay...