Books Blog - Sheridan

Reach Your Readers – Anytime, Anywhere

From severe weather to power outages to illness, there are infinite reasons why people can be stuck at home. To escape the doldrums of being cooped up, many turn to books for a mental escape and to...

8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy...

Has Paper Turned the Corner in 2020?

It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and...

Four Steps to Upholding Your Resolution to Sell More Books

Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg,...

PPI – Know How This Number Impacts Your Book’s Appearance

The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is...

The Fiction of Prediction: A Fun Way to Write a Publishing Business Plan

As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to...

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a...

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

Mingling in the Motor City: Session Notes from the 2019 AUPresses Annual Meeting

The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in...

Connecting in Chicago: Session Notes from the 2019 IBPA Publishing University Conference

The 2019 Independent Book Publishers Association (IBPA) Publishing University took place April 5-6 in Chicago, IL. The Friday opening keynote presented by Sourcebooks’ founder and CEO, Dominque...