Books Blog - Sheridan

Book Marketing: Planning for Uncertain Times

At the beginning of 2020, aggressive goals were set based upon an optimistic view of the coming year. That changed abruptly with the advent of Coronavirus in the first quarter, leading to the...

17th Edition of the Chicago Manual of Style Comes Full Circle for Sheridan

The latest edition of the Chicago Manual of Style has come full circle for Sheridan. The circle began when work on the 17th Edition was underway and Peter Olson, then Sheridan Senior Copyediting...

7 Unique Ways to Use Digital Coupons this Holiday Season

The leaves are falling, a chill is in the air, and the holiday shopping season is upon us. Is your holiday sales and marketing plan in place? Do you have your advertisements and discounts ready to...

APSS Printer Panel Provides Tips to Publishers and Authors

How can an author make sure the final product matches their expectations? What factors impact pricing? What are the reasons authors prefer traditional publishing over KDP, Ingram Spark, and the...

A Conversion Guide for International Publishers Printing in the U.S.

Publishing can be tricky. And, if you are an international publisher sending work to the U.S. for printing, the terminology can sometimes add to the confusion – but it doesn’t have to. That’s why...

Top 10 Questions Publishers Ask During the Book Printing Process

Shaping a Brighter Tomorrow: Quotes and Complete Notes from the AUPresses 2020 Annual Meeting

In a year that has proven to be anything but normal, and has thrown its share of curveballs to the university press and publishing communities, there are many things to be thankful for. To name one,...

Make the Grade in the Homeschool Market

The academic market uses books as a foundation for its practice, making it an opportune segment for publishers. It includes, but is not limited to schools, foundations, research organizations,...

Print is Essential – Proudly Serving Essential Sectors

Though those in the print and publishing world have known all along that print is essential, throughout the course of the Coronavirus crisis, Sheridan has worked closely with individual states and...

Reach Your Readers – Anytime, Anywhere

From severe weather to power outages to illness, there are infinite reasons why people can be stuck at home. To escape the doldrums of being cooped up, many turn to books for a mental escape and to...