Books Blog - Sheridan

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a...

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

Mingling in the Motor City: Session Notes from the 2019 AUPresses Annual Meeting

The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in...

Connecting in Chicago: Session Notes from the 2019 IBPA Publishing University Conference

The 2019 Independent Book Publishers Association (IBPA) Publishing University took place April 5-6 in Chicago, IL. The Friday opening keynote presented by Sourcebooks’ founder and CEO, Dominque...

The Root of It: Trees, Paper, and Sheridan

Print and paper is a versatile and sustainable medium for communicating. The materials used to make printed books and publications transform over many stages to become something you can hold in your...

Don’t Let Paper Weigh You Down – Go Lightweight

Paper is everything when you need a book that won’t weigh you down. Whether you have a high-page-count book with a long shelf life, are looking to combine a series into a single volume, or are...

OpenType SVG Fonts in Print: Known Issues and Recommendations

OpenType SVG (scalable vector graphics) fonts are nothing new. Initially intended for web-based design, OpenType SVG fonts are beginning to appear in printed works and are causing concern in the...

Ask, Don’t Tell: Selling Books to Corporate Buyers

Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles....

Publishers’ Book Manufacturing Needs Slow, but Non-Print Technologies Grow

Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print...

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...