Books Blog - Sheridan

A Proof for Every Need

Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before printing, selecting the...

Define Your Target Reader to Move the Sales Needle

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will...

A Meeting of the Minds

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will...

Take the “Junk” out of Direct Mail

Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you...

3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.

Avoid the Trap of Setting Worthless Goals

Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement...

Succeed in New Ways in 2018 – 4 Techniques to Free Your Book Marketing from the Status Quo

Do you have all the components of this year’s marketing plan ready to be checked off? Promotions in place? – Check! Traditional distribution/retail channels lined up? – Check! Non-bookstore buyers...

Avoid Doubling Down on a Failing Book Marketing Strategy: 8 Tactics to Boost Sales

Are your sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Low sales are a fact of life for most...

A Tool to Discover New Places to Sell Your Books

Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his...

University Press Week 2017

It’s university press week, the perfect time to extend a heartfelt thank you to all university presses for doing your part to bring knowledge, truth, and wisdom to the world. Sheridan is proud to...