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It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of...

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Best Bet for Your Next Book Festival

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event. For book...

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What are the Benefits of Book Bundling?

For book publishers, there is no longer a print versus electronic argument. Smart publishers offer a balanced mix and realize the value of providing their content in a variety of formats. The eBook...

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The Price is Right?

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term...

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