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Make the Grade in the Homeschool Market

The academic market uses books as a foundation for its practice, making it an opportune segment for publishers. It includes, but is not limited to schools, foundations, research organizations,...

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8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy...

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The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

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