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The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

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Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

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Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....

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Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of...

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