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Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

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Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....

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