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Paper Dummies are a Smart Idea

Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies – blank sheets of paper bound into a publication made to your...
Press Proofs:  A Primer

Press Proofs: A Primer

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs. Soft proofs (often called PDF proofs) are pages that are transferred electronically. The advantages of soft proofs are...

Do You Know Your (Paper) ABCs? Grade, Basis Weight, and Finish

Paper is a center stage player when it comes to both the design and cost of a publication. You don’t need to be a paper expert to make smart paper decisions. Once you understand the basic quality differences, and can compare costs between them, you are well positioned...
Paper Matters

Paper Matters

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper speaks to your readers in ways that matter. In days of old, almost...