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Understand the Impact of Election Year Reads

Understand the Impact of Election Year Reads

History reveals that elections affect more than just TV ad sales and bumper sticker displays. Election years are notable for downturns in the market in general with mergers and acquisitions put on hold, corporate investments trimmed, and CEOs consciously or...
ISBN Obtainment and Ownership FAQs

ISBN Obtainment and Ownership FAQs

If you plan to sell your book or make it available in libraries then you’ll need an ISBN. As an author or self-publisher working on your first title, the process of obtaining an ISBN may raise a few questions. Here are answers to some common questions that the book...
Recruit Social Influencers to Expand Your Reach

Recruit Social Influencers to Expand Your Reach

Social media, in all its forms, continues to have a broad and growing reach across generations, locations, and interests. In the past, we’ve discussed harnessing the power of social media by reaching readers where they are, connecting with an audience on a personal...
You Have Options – Part 2:  Cover Laminations and Decorations

You Have Options – Part 2: Cover Laminations and Decorations

So you have an eye catching cover design, but you’re looking for a way to spice it up and make it truly come to life.  There are numerous coatings to choose from and techniques that your printer can use to make your title stand out from the crowd. COATINGS Coatings...
12 Quotes and Complete Notes from AAUP 2016

12 Quotes and Complete Notes from AAUP 2016

The Association of American University Presses (AAUP) annual meeting took place June 16-18, 2016 in Philadelphia.  Armed with my laptop, iPhone and first-timer name badge I eagerly jumped into the wide array of sessions and activities that AAUP 2016 offered...