Home » Posts by Laura Baker (Page 19)

Get a Grip on Multiple Formats

Extensible Markup Language (XML) has been the buzz in publishing for years, but many publishers are confused about when and how best to implement the technology that promises so many benefits, yet disrupts traditional print workflows. Large publishers have been...
Webinar – Web Analytics: How to Use to Your Advantage

Webinar – Web Analytics: How to Use to Your Advantage

Publishers make significant investments in their websites, ecommerce platforms, and overall online presence. Many implement analytics into these systems but not all are using them effectively.  Analytics, when used properly and strategically, can help build and...
Is Your Publishing Strategy Future-Proof?

Is Your Publishing Strategy Future-Proof?

Content is fluid, and readers consume it daily in a variety of ways. During a single day, readers typically switch between several devices; while they may start with a hard-copy newspaper in the morning, they will likely move to reading on a desktop or mobile device...

Shifting the Focus on Direct to Consumer Sales

A recent online Digital Book World article, Publishing Senior Executives Come to Grips With Post-Bookstore World, by Jeremy Greenfield takes a look at how publishing executives are dealing with the closing of bookstores and the rise of online sales and eBooks. ...