From guest blogger, Michael Rosen, Sales Representative for Sheridan Books… Every day I hear about the changing face of bookselling. For most publishers, Amazon is the principal portal for online distribution of both electronic and printed books, dominating the...
Do you have additional online content your print readers would find valuable? Do you want to offer free downloads of the eBook version when someone purchases the print edition? This and so much more can be accomplished through the use of an access code in your...
While exhibiting at a recent tradeshow for self-publishers I met Patti Thorn from BlueInk Review. We got to talking about marketing ideas for self-publishers and in the following she talks about the benefits of book reviews. From guest blogger Patti Thorn… Last year,...
Are you looking for ways to visually spice up your book cover? Does the age of eBooks cause you to seek new ways to make your print title unique from the electronic version? Consider foil stamping, embossing/debossing, spot coating or a combination to make your cover...
Publishers make significant investments in their websites, eCommerce platforms, and overall online presence. Many implement analytics into these systems but not all are using them effectively. Analytics, when used properly and strategically, can help build and...
