Home » Posts by Laura Baker (Page 11)
Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

According to VoucherCloud, 82% of online shoppers used 66 million coupons in 2013, numbers which continued to grow in 2015. Some of the benefits of coupons include promoting new products, attracting new customers, encouraging existing customers to return, and...
Rich eBook Features Offer Enhanced Experience

Rich eBook Features Offer Enhanced Experience

Even as eBook sales have slowed over the past couple of years, publishers recognize their niche in the marketplace. eBooks remain popular with a variety of audiences, and eBook technology and features are increasing in sophistication. Although the most popular eBook...
It Pays to Promote Your Authors

It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of a strong author brand. A perfect example is 2015’s record-setting...

Best Bet for Your Next Book Festival

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event. For book publishers, the reasons to attend live events remain valid even in today’s...
What are the Benefits of Book Bundling?

What are the Benefits of Book Bundling?

For book publishers, there is no longer a print versus electronic argument. Smart publishers offer a balanced mix and realize the value of providing their content in a variety of formats. The eBook is now a recognized standard form factor along with hardcover and...