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You Have Options – Part 1: Book Text Stock Traits Defined

You Have Options – Part 1: Book Text Stock Traits Defined

When it comes to selecting the text stock for your book project there is more to consider than if it will be white or natural, coated or uncoated. Our book stocking paper list contains columns identifying the traits of each paper we stock at our Sheridan MI...
15 Quotes and Complete Notes from BEA 2016

15 Quotes and Complete Notes from BEA 2016

Book Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding convention layout and networking opportunities were positive.  While the main draw for many was the exhibit floor (in which coloring...
Content Marketing: More than Marketing Your Content

Content Marketing: More than Marketing Your Content

Content marketing is essential across all industries today. What is content marketing? Let’s start with what it’s not: It is NOT simply marketing your content. Instead, it is broadening your perspective, using multiple content forms and channels, to market not just...