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It Pays to Promote Your Authors

It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of a strong author brand. A perfect example is 2015’s record-setting...

Best Bet for Your Next Book Festival

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event. For book publishers, the reasons to attend live events remain valid even in today’s...
What are the Benefits of Book Bundling?

What are the Benefits of Book Bundling?

For book publishers, there is no longer a print versus electronic argument. Smart publishers offer a balanced mix and realize the value of providing their content in a variety of formats. The eBook is now a recognized standard form factor along with hardcover and...
Every Day is Manufacturing Day at Sheridan Books

Every Day is Manufacturing Day at Sheridan Books

“On National Manufacturing Day, we celebrate all those who proudly stand behind our goods and services made in America, and we renew or commitment to winning the race for the jobs of tomorrow” proclaimed President Obama in 2014 as he declared the first Friday in...
8 Tips for Creating a Professional Looking Book Trailer

8 Tips for Creating a Professional Looking Book Trailer

08/11/2015 – 8:55am Laura Baker The purpose of a book trailer is to get viewers excited about purchasing and reading your book.  During the It’s a Partnership: Teaching Authors About Self-Promotion session at the June 2015 AAUP conference, the University of...