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14 Ways to Find Potential Buyers for Your Books

14 Ways to Find Potential Buyers for Your Books

If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them – non-returnable. Which do you think is a more profitable...
Marketing from the Customer’s Perspective

Marketing from the Customer’s Perspective

What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to...
How to Sell Books through Gift Shops in Parks

How to Sell Books through Gift Shops in Parks

The National Park Service turns 100 on August 25, 2016.  It seems fitting that this week’s post takes a look at how publishers can sell books through gift shops in parks and historic sites. There are two major ways to sell to buyers at gift shops. One is to work...
The Most Overlooked Step in Book Selling

The Most Overlooked Step in Book Selling

Negotiating a large-quantity book sale can be a rewarding process. If you do a good job describing how your content can help prospects solve business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive...