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Stop Selling Your Books

Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the intangible benefits they receive from reading fiction (a vicarious feeling of...
6 Rules for Creating a Solid Book Marketing Strategy

6 Rules for Creating a Solid Book Marketing Strategy

Have you ever thought about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally, you...
The Top Ten Places to Sell More of Your Books

The Top Ten Places to Sell More of Your Books

You can benefit from the opportunity of selling to special sales (non-bookstore) buyers by dividing the total market into two segments, and selling to them according to their needs. The first is the retail segment where you reach buyers through distribution partners....
10 Ways to Get to Yes after You Hear No

10 Ways to Get to Yes after You Hear No

Authors and publishers hear the word “NO” frequently. It could be said by the media, distributors, buyers in retail stores, or corporate buyers. However, that doesn’t have to be the final answer. People who say no to one thing may be more likely to say yes if asked...
Making Your Pitch from the Buyer’s Perspective

Making Your Pitch from the Buyer’s Perspective

Making a large-quantity sale (5,000 or more) of your books to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of...