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Avoid the Trap of Setting Worthless Goals

Avoid the Trap of Setting Worthless Goals

Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written...
Pricing Your Book: Don’t Judge a Book by its Price

Pricing Your Book: Don’t Judge a Book by its Price

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by...
New Rules for Planning Your Book Marketing Strategy

New Rules for Planning Your Book Marketing Strategy

Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics? Strictly speaking, this is correct. However, there is another approach...