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How Is Trade Marketing Different From Non-Bookstore Marketing?

You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing — also called non-bookstore marketing or non-traditional...
Tips and Tricks for Selling More Books

Tips and Tricks for Selling More Books

Looking for new places to sell books – where your books aren’t returnable?  Interested in discovering new groups of buyers – outside of bookstores? Armed with years of experience in selling and marketing to non-bookstores, Brian Jud, the Executive Director of the...
How You Can Sell More Books to Non-Bookstore Buyers

How You Can Sell More Books to Non-Bookstore Buyers

Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this webinar Brian Jud, Executive Director for...