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The Measure of Marketing

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection to your long-term commercial success. The question most publishers...

The Hidden Power of Marketing

In my previous two articles (Six Rules for Creating a Solid Book Marketing Strategy and Book Marketing Choreography) I described how to create marketing strategies and then organize your actions into a functional plan. The next step on your path to book-marketing...

Book Marketing Choreography

Creating your marketing strategy defines what you will do (as described in my earlier post Six Rules for Creating a Solid Book Marketing Strategy). The next step is to decide how you will do it, and then organize your actions to facilitate implementation. That is the...

Six Rules for Creating a Solid Book Marketing Strategy

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally you...

A Novel Planning Technique for Book Publishers

As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you combine these concepts and write a plan as you would a book? It would have characters, plots, sub-plots, action and a climax. Here...