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Book Marketing: Planning for Uncertain Times

Book Marketing: Planning for Uncertain Times

At the beginning of 2020, aggressive goals were set based upon an optimistic view of the coming year. That changed abruptly with the advent of Coronavirus in the first quarter, leading to the subsequent quarantines and closed businesses. While this year has been a...
Make the Grade in the Homeschool Market

Make the Grade in the Homeschool Market

The academic market uses books as a foundation for its practice, making it an opportune segment for publishers. It includes, but is not limited to schools, foundations, research organizations, professional associations, libraries, students, and individual educators....
8 Ways to Write Scannable Marketing Copy

8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading. Do you think people actually read all...
Four Steps to Upholding Your Resolution to Sell More Books

Four Steps to Upholding Your Resolution to Sell More Books

Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). “Upsurges of enthusiasm in early January are...