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Catalogs

01.30.17
by Susan Wiercinski

Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is...

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11.21.16
by Susan Wiercinski

Did you ever stop to think about your company's brand? What it is and why it matters to your catalog customer? Let's take a few minutes to explore these concepts.

What Is A Brand?

A brand is a collection of how a...

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09.27.16
by Matthew Halik

It’s looking like 2017 may have some bright spots in it for catalogers! Some pricing relief may be coming in regard to FSS initiatives. The proposed changes include:

  • An increase to the piece per pound threshold allowing the use of...
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08.18.16
by Susan Wiercinski

National Mail Order Catalog Day

To celebrate, let’s look at a few fun facts about mail order catalogs.

  • Depending on whom...
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06.24.16
by Susan Wiercinski

The USPS has release their proposed promotional calendar for 2017. The discount amounts still need approval by the PRC, so there’s no...

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02.29.16
by Susan Wiercinski

Savings AheadYes, it finally happened! The USPS will reverse the 2013 Exigent Rate Increase on...

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01.29.16
by Susan Wiercinski

New Postage Rates Start January 17thAs of January 17, the USPS increased its Priority Mail...

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08.26.15
by Matthew Halik

Have you looked back over your in-home rates for the first half of the year and wondered “what’s going on here?” In an article from...

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06.10.15
by Matthew Halik

VT NH Marketing All Start Conference TicketsI had the good fortune to attend the VT/NH Marketing Group’s...

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05.26.15
by Susan Wiercinski

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve...

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