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Books

06.02.15
by Brian Jud

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same...

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05.12.15
by Brian Jud

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move,...

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05.05.15
by Laura Baker

Btruck route signook publishers come in all shapes and sizes and have varying needs and requirements.  Similarly, so do their book...

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04.21.15
by Brian Jud

Innovation is not an event. It is a mindset. It results from a mind open to the possibility that there is (or could be) a different, better way of doing something. Few people find great ideas on a blank sheet of paper. Most of us need our...

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04.07.15
by Laura Baker

Social meida book marketingSocial media is a strong tool for marketing your books, but determining how and where to put your time and energy...

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03.24.15
by Brian Jud

TelevisionHome-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products...

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03.10.15
by Laura Baker

Printing PressThe book is complete. Editing has signed off, the cover design is perfect, production has completed layout. It’s time...

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02.24.15
by Brian Jud

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most...

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02.09.15
by Laura Baker

AAdobe Digital Editions eBookdobe has announced the release of Adobe Digital...

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02.03.15
by Brian Jud

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you...

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