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Publishing Strategies

by Laura Baker

Content is fluid, and readers consume it daily in a variety of ways. During a single day, readers typically switch between several devices; while they may start with a hard-copy newspaper in the morning, they will likely move to reading on a...

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by Sheridan Books

From being able to engage directly with your audience, setting your own pricing, retaining greater revenues, and capturing customer data and purchasing behavior  - selling directly to your audience offers many benefits. However, when...

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