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Publishing Strategies

12.15.15
by Brian Jud

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to...

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11.23.15
by Brian Jud

check listNumerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy...

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11.09.15
by Laura Baker

book bundleFor book publishers, there is no longer a print versus electronic argument. Smart...

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08.31.15
by Brian Jud

book publishing growthAs a book publishing-company executive seeking long-term growth, you have an obligation to re-examine your...

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08.04.15
by Laura Baker

Notes from the AAUP Annual Conferencecalendar

Sheridan Books attended the 2015 AAUP annual conference which...

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07.28.15
by Brian Jud

Deision makingAs publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend...

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06.02.15
by Brian Jud

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same...

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05.12.15
by Brian Jud

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move,...

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04.21.15
by Brian Jud

Innovation is not an event. It is a mindset. It results from a mind open to the possibility that there is (or could be) a different, better way of doing something. Few people find great ideas on a blank sheet of paper. Most of us need our...

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04.07.15
by Laura Baker

Social meida book marketingSocial media is a strong tool for marketing your books, but determining how and where to put your time and energy...

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