American Diabetes Association Chooses Sheridan Reprints To Manage Content Marketing | The Sheridan Group

Hunt Valley, MD – The American Diabetes Association recently awarded Sheridan Reprints the charge of actively marketing article content for its four premier publications, Diabetes Care, Diabetes, Clinical Diabetes, and Diabetes Spectrum.

With the goal of increasing diabetes awareness while creating additional revenue for the Association, the Sheridan team of content marketing specialists will proactively solicit sales for marketable content within each of the journals. Sheridan matches diabetes content to an array of custom products and marketing services in order to maximize the content’s value. Detailed reporting tools further round out Sheridan’s service. Production capabilities include the quality print and distribution of reprints (digital, offset, custom reprints, advertorials) as well as an exclusive suite of eProducts.

Diabetes Care reaches over 13,000 health care practitioners monthly with information critical to promoting better management of people with diabetes. Diabetes, also distributed monthly, publishes original research about the physiology and pathophysiology of diabetes mellitus. Diabetes Spectrum and Clinical Diabetes are quarterly publications.

"We’re excited to partner with Sheridan Reprints on the marketing and sales of reprints and e-prints of the American Diabetes Association’s scholarly publications," said Christian Kohler, the Association’s director of scholarly journal publishing. "We believe that Sheridan’s array of both print and digital products will help support our objective of providing the best diabetes-related information to as many people as possible as quickly as possible."

The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, the ADA’s mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information, visit www.diabetes.org.

Sheridan Reprints, a business unit of The Sheridan Press in Hanover, PA, has been providing quality article reprints since 1984. In addition to content marketing services, Sheridan Reprints products and services include print and electronic reprints, custom publishing, a variety of author and commercial reprint management tools and services, an electronic order center, content licensing, and permissions. For more information about Sheridan Reprints, visit www.sheridanpress.com.