Several months ago Paul Majeski, publisher of The Music Trades, was brainstorming with Chris Adams, Technology Lead for Sheridan Magazines about the upcoming 2012 National Association of Music Merchandisers(NAMM) show. In strategizing on how to convey late-breaking news to the NAMM show’s 95,000 attendees– the idea of publishing a daily tablet magazine came to be.
As Chris puts it:
On the afternoon of Wednesday, January 18thMusic Trades launched their first of four “Today’s Show News” DE and app issues. Three successive issues were made available (for a total of 4) each afternoon following the conclusion of the show at 6 p.m. west coast time by means of a subscribers email blast notification. This was the first time The Music Trades, a 100% paid trade magazine continuously published since 1890, was able to bring a newsletter publication, produced with relevant, up to date information to their readership via a Dynamic Edition and on the iPad, iPhone and Android devices.
According to Wikipedia–“The NAMM Show is one of the largest music product trade shows in the world, founded in 1901. It is held every January in Anaheim, California, USA, at the Anaheim Convention Center.”
This year it ran for four days, starting on the 19th and continuing through the 22nd of January.
Some interesting details about the NAMM digital publications:
Total Issue Visits: 52,317
(An ‘Issue Visit’ occurs when a user views any page of an issue for the first time in this session. A session begins on the first page view within a given domain and ends after 4 hours of idle time or when another issue is viewed.)
Unique issue Visits: 7,238
(A ‘Unique Issue Visit’ is a visit by a visitor who had not previously visited this issue during the calendar month.)
Total Page Views: 170,537
(A ‘Page View’ occurs when a user is presented with the view of a given page. Note that a spread view contains two ‘Page Views)
Link to the NAMM Dynamic Editions – You can access all four issues by clicking on the Archives button within the toolbar:http://digitaleditions.sheridan.com/publication?i=96812
Tunes iPhone link: http://itunes.apple.com/us/app/todays-show-news-from-music/id475351231?mt=8
If you’d like to discuss replicating this highly successful digital publishing model for your industry’s trade show or any other innovative applications of tablet publishing please feel free to contact me.