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Pithy Profits: Blogging as a Publisher

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into...

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Native Advertising is Hot

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom? 75% of marketers (read advertisers) recently polled by...

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How to Be an Ad Sales Superstar

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more,...

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The Role of Association Publishers

Ingesting a snack at The Scholarly Kitchen has my own association-minded ideas baking. Robert Harington’s post, The Role of Scholarly Societies, is a positive outlook on the future functions and...

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Did You Miss Niche??? Here’s the 411…

Have you ever had a work experience that leaves you freshly evangelized about your job? Last week, Sheridan descended on the South with sugary pralines and New England style hospitality at the 2014...

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