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Magazines

Paper Matters

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction,...

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Does Your Cover Connect With Readers?

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around. Have you noticed the tactilely...

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This Year, Niche Media will be Weird…

How do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on April 4th through the 6th. Those in the know about Austin, know that it has a distinct “weirdness factor” to it,...

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Are you Master of Your Social Media?

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be...

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Pithy Profits: Blogging as a Publisher

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into...

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Native Advertising is Hot

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom? 75% of marketers (read advertisers) recently polled by...

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How to Be an Ad Sales Superstar

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more,...

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