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Pricing Ads in Digital Editions: Part 1

Publishers often ask me “How much should I charge for my digital ads?” From time to time, I scan the web and other sources for hard data on this topic. It’s not very easy to find, in my experience....

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The Future of Digital Publishing

The Future of Digital Publishing: Multiple Devices, Multiple Opportunities The surge in mobile device use is quickly changing the way audiences access content. As magazine publishers look ahead to...

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