Magazine
The Polybag Problem
You respect the environment. You want your business practices to reflect a level of conscientious choice, of using materials and processes that are not only non-damaging to our earth, but kind to...
read moreWho Needs a Print Magazine When We Live Online?
Modern-day folk use apps to find their soulmates, hand-helds to secure a sweet vaca spot, and laptops to locate and stream their favorite shows. Why in heaven’s name would anyone want to pick up a...
read moreAttention, Mailers: USPS 2019 Mailing Promotions and Incentives Are Available
The USPS has published their 2019 Mailing Promotions calendar and there is much information available about discounts that mailers should be aware of. These promotions encourage mailers to...
read moreBe in the know! The USPS has issued a rate change on Periodicals, Marketing Mail, Package Services, Postage, and Priority Mail
The rate changes go into effective January 27, 2019.
read moreHow Could the Aluminum Tariff Impact Publishing Operations?
The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.
read moreHow the State of the Trucking Industry Could Impact Publishers
The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on...
read moreThe Art of the Enduring Magazine
As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...
read moreGetting Jazzed About Print Magazine Possibilities
I am reading so many positive pieces about print. The death knell that has rung loud and long for print publications over the last decade or two is fading. That dirge may well be done, and good...
read moreAd Fraud: Are You Getting the Wrong Impression?
Fake content is getting some attention thanks to Facebook and Google. But another problem digital publishers need to deal with is a big one: advertising fraud. Ad fraud is pervasive in the...
read moreNiche Digital Rocked Entrepreneurship and Other Important Themes
Although I’ve attended and enjoyed the Niche Media Conference in the past, I was a first-timer to the Niche Digital conference in Denver this past September. I recognized some similarities...
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