Magazine Blog - Sheridan

Cover Weight versus Text Weight: Know the Difference

Have you ever been confused when you requested, say, an 80# cover and were asked if that is a text weight or a cover weight? What exactly is the difference? And why can’t you just say an 80# cover?...

When Text Pages Expand Beyond Cover Pages – Web Creep Explained

Have you ever noticed that on some magazines, the text pages appear just slightly wider than the cover pages? The explanation lies not in the finishing process, but in the printing process. A large...

The Polybag Problem

You respect the environment. You want your business practices to reflect a level of conscientious choice, of using materials and processes that are not only non-damaging to our earth, but kind to...

Who Needs a Print Magazine When We Live Online?

Modern-day folk use apps to find their soulmates, hand-helds to secure a sweet vaca spot, and laptops to locate and stream their favorite shows. Why in heaven’s name would anyone want to pick up a...

The Root of It: Trees, Paper, and Sheridan

Print and paper is a versatile and sustainable medium for communicating. The materials used to make printed books and publications transform over many stages to become something you can hold in your...

Attention, Mailers: USPS 2019 Mailing Promotions and Incentives Are Available

The USPS has published their 2019 Mailing Promotions calendar and there is much information available about discounts that mailers should be aware of. These promotions encourage mailers to...

Be in the know! The USPS has issued a rate change on Periodicals, Marketing Mail, Package Services, Postage, and Priority Mail

The rate changes go into effective January 27, 2019.

How Could the Aluminum Tariff Impact Publishing Operations?

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

How the State of the Trucking Industry Could Impact Publishers

The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on...

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...

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