Magazine Blog - Sheridan

Attention, Mailers: USPS 2019 Mailing Promotions and Incentives Are Available

The USPS has published their 2019 Mailing Promotions calendar and there is much information available about discounts that mailers should be aware of. These promotions encourage mailers to...

Be in the know! The USPS has issued a rate change on Periodicals, Marketing Mail, Package Services, Postage, and Priority Mail

The rate changes go into effective January 27, 2019.

How Could the Aluminum Tariff Impact Publishing Operations?

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

How the State of the Trucking Industry Could Impact Publishers

The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on...

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...

Be in the Know about NCOA

Estimates are that 8% of all mail is undeliverable due to incorrect addresses (approximately 40 million individuals and businesses move each year). In an effort to insure that mail reaches its...

Saddle or Perfect? Choosing the Right Magazine Binding

The thickness of a publication determines whether or not the publisher has an option between saddle stitching the spine of their publication (typically three staples) or perfect binding (where the...

Understanding Magazine Overs and Unders

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders”...

Changing Your Paper Weight, Page Count, or Trim Size? Don’t Guess; Calculate!

Have you ever wanted to do a quick calculation to determine the impact on the weight of your publication if you were to change your page count, the basis weight of your paper, or your trim size? The...

Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies...

Magazines