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How Could the Aluminum Tariff Impact Publishing Operations?

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

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The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...

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Be in the Know about NCOA

Estimates are that 8% of all mail is undeliverable due to incorrect addresses (approximately 40 million individuals and businesses move each year). In an effort to insure that mail reaches its...

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Understanding Magazine Overs and Unders

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders”...

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Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies...

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Press Proofs: A Primer

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs. Soft proofs (often called PDF proofs) are pages...

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