Magazine Blog - Sheridan

How the State of the Trucking Industry Could Impact Publishers

The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on...

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...

Be in the Know about NCOA

Estimates are that 8% of all mail is undeliverable due to incorrect addresses (approximately 40 million individuals and businesses move each year). In an effort to insure that mail reaches its...

Saddle or Perfect? Choosing the Right Magazine Binding

The thickness of a publication determines whether or not the publisher has an option between saddle stitching the spine of their publication (typically three staples) or perfect binding (where the...

Understanding Magazine Overs and Unders

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders”...

Changing Your Paper Weight, Page Count, or Trim Size? Don’t Guess; Calculate!

Have you ever wanted to do a quick calculation to determine the impact on the weight of your publication if you were to change your page count, the basis weight of your paper, or your trim size? The...

Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies...

Press Proofs: A Primer

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs. Soft proofs (often called PDF proofs) are pages...

Getting Jazzed About Print Magazine Possibilities

I am reading so many positive pieces about print. The death knell that has rung loud and long for print publications over the last decade or two is fading. That dirge may well be done, and good...

Ad Fraud: Are You Getting the Wrong Impression?

Fake content is getting some attention thanks to Facebook and Google. But another problem digital publishers need to deal with is a big one: advertising fraud. Ad fraud is pervasive in the...

Magazines