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Cover Weight versus Text Weight: Know the Difference

Cover Weight versus Text Weight: Know the Difference

Have you ever been confused when you requested, say, an 80# cover and were asked if that is a text weight or a cover weight? What exactly is the difference? And why can’t you just say an 80# cover? A paper’s basis weight is determined by the weight of 500 sheets of...
When Text Pages Expand Beyond Cover Pages – Web Creep Explained

When Text Pages Expand Beyond Cover Pages – Web Creep Explained

Have you ever noticed that on some magazines, the text pages appear just slightly wider than the cover pages? The explanation lies not in the finishing process, but in the printing process. A large percentage of short-run magazines have their cover pages printed on a...
The Polybag Problem

The Polybag Problem

You respect the environment. You want your business practices to reflect a level of conscientious choice, of using materials and processes that are not only non-damaging to our earth, but kind to it. As a publisher, you are in control of many areas where better...
Who Needs a Print Magazine When We Live Online?

Who Needs a Print Magazine When We Live Online?

Modern-day folk use apps to find their soulmates, hand-helds to secure a sweet vaca spot, and laptops to locate and stream their favorite shows. Why in heaven’s name would anyone want to pick up a magazine to do any of these 21st century things? Well, to quote a...
The Root of It: Trees, Paper, and Sheridan

The Root of It: Trees, Paper, and Sheridan

Print and paper is a versatile and sustainable medium for communicating. The materials used to make printed books and publications transform over many stages to become something you can hold in your hand (use), place on a shelf as a decoration (reuse), or share with a...