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8 Technology Ideas to Complement Your Catalog

8 Technology Ideas to Complement Your Catalog

Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of the mobile shopper. As we think about how print drives online sales,...
7 Reasons Why Your Catalog Brand Matters

7 Reasons Why Your Catalog Brand Matters

Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A brand is a collection of how a consumer sees, talks about, and experiences...

At Long Last, Catalogers Anticipate Rate Relief from USPS

It’s looking like 2017 may have some bright spots in it for catalogers! Some pricing relief may be coming in regard to FSS initiatives. The proposed changes include: An increase to the piece per pound threshold allowing the use of higher weight papers or the addition...
It’s National Mail Order Catalog Day!

It’s National Mail Order Catalog Day!

To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than Benjamin Franklin who sold a collection of scientific books, or, in...
2017 USPS Promotion Calendar Released

2017 USPS Promotion Calendar Released

The USPS has release their proposed promotional calendar for 2017. The discount amounts still need approval by the PRC, so there’s no information on the amounts just yet, but at least the 2017 calendar is being published early enough to begin the planning and...
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