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7 Reasons Why Your Catalog Brand Matters

7 Reasons Why Your Catalog Brand Matters

Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A brand is a collection of how a consumer sees, talks about, and experiences...
It’s National Mail Order Catalog Day!

It’s National Mail Order Catalog Day!

To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than Benjamin Franklin who sold a collection of scientific books, or, in...
Home Runs from the VT/NH Marketing Conference

Home Runs from the VT/NH Marketing Conference

I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting topics and speakers. There was so much information and so many good...

5 Things to Consider to Reach Today’s Catalog Shopper

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed their catalog programs as the retailing business has evolved. Here are...

Catalog Marketing Conference Notes

Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy Africa, the President/Owner of Eight-by-Eight, an internet consulting...
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