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How to Sell Books through Gift Shops in Parks

How to Sell Books through Gift Shops in Parks

The National Park Service turns 100 on August 25, 2016.  It seems fitting that this week’s post takes a look at how publishers can sell books through gift shops in parks and historic sites. There are two major ways to sell to buyers at gift shops. One is to work...
Recruit Social Influencers to Expand Your Reach

Recruit Social Influencers to Expand Your Reach

Social media, in all its forms, continues to have a broad and growing reach across generations, locations, and interests. In the past, we’ve discussed harnessing the power of social media by reaching readers where they are, connecting with an audience on a personal...
The Most Overlooked Step in Book Selling

The Most Overlooked Step in Book Selling

Negotiating a large-quantity book sale can be a rewarding process. If you do a good job describing how your content can help prospects solve business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive...
Left-Brainstorming: Creative Problem Solving for Analytical People

Left-Brainstorming: Creative Problem Solving for Analytical People

A core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a prospective customer’s problem. Showing your potential buyers how to do that may take a little creativity. Brainstorming – group thinking to find...
You Have Options – Part 2:  Cover Laminations and Decorations

You Have Options – Part 2: Cover Laminations and Decorations

So you have an eye catching cover design, but you’re looking for a way to spice it up and make it truly come to life.  There are numerous coatings to choose from and techniques that your printer can use to make your title stand out from the crowd. COATINGS Coatings...