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10 Ways to Get to Yes after You Hear No

10 Ways to Get to Yes after You Hear No

Authors and publishers hear the word “NO” frequently. It could be said by the media, distributors, buyers in retail stores, or corporate buyers. However, that doesn’t have to be the final answer. People who say no to one thing may be more likely to say yes if asked...
A Look Back at Sheridan MI in 2016

A Look Back at Sheridan MI in 2016

The Sheridan book facility that you know today began as a small commercial printing facility in 1950 with only six employees.  Over the years, new equipment was added, operations relocated, services expanded, workflows improved, and staffing ramped up to support the...
Making Your Pitch from the Buyer’s Perspective

Making Your Pitch from the Buyer’s Perspective

Making a large-quantity sale (5,000 or more) of your books to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of...
It’s University Press Week! Fun Facts…

It’s University Press Week! Fun Facts…

It’s University Press Week, and boy, does Sheridan love our university presses!  In fact, we’ve been providing print and publishing services to the university press community for over 200 years! Did you know: Sheridan’s New Hampshire location began in 1793 as...
14 Ways to Find Potential Buyers for Your Books

14 Ways to Find Potential Buyers for Your Books

If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them – non-returnable. Which do you think is a more profitable...