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Pricing Your Book: Don’t Judge a Book by its Price

Pricing Your Book: Don’t Judge a Book by its Price

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by...
New Rules for Planning Your Book Marketing Strategy

New Rules for Planning Your Book Marketing Strategy

Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics? Strictly speaking, this is correct. However, there is another approach...
Stop Selling Your Books

Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the intangible benefits they receive from reading fiction (a vicarious feeling of...
10 Quotes and Complete Notes from AAUP 2017

10 Quotes and Complete Notes from AAUP 2017

The Association of American University Presses (AAUP) annual meeting took place June 11-13, 2017 in Austin, TX. Heating things up inside the sessions and out (90+ degrees!), university press colleagues shared ideas and experiences on an array of topics in an ongoing...
I’ve Converted to an eBook; Now What?

I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on Amazon — but then what? Beyond Amazon To start, treat your eBook launch...
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