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New Rules for Planning Your Book Marketing Strategy

New Rules for Planning Your Book Marketing Strategy

Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics? Strictly speaking, this is correct. However, there is another approach...
Stop Selling Your Books

Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the intangible benefits they receive from reading fiction (a vicarious feeling of...
10 Quotes and Complete Notes from AAUP 2017

10 Quotes and Complete Notes from AAUP 2017

The Association of American University Presses (AAUP) annual meeting took place June 11-13, 2017 in Austin, TX. Heating things up inside the sessions and out (90+ degrees!), university press colleagues shared ideas and experiences on an array of topics in an ongoing...
I’ve Converted to an eBook; Now What?

I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on Amazon — but then what? Beyond Amazon To start, treat your eBook launch...
6 Rules for Creating a Solid Book Marketing Strategy

6 Rules for Creating a Solid Book Marketing Strategy

Have you ever thought about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally, you...
When Was the Last Time You Re-evaluated Your Book Launch Strategy?

When Was the Last Time You Re-evaluated Your Book Launch Strategy?

“This is how we launch a book.” It’s easy to get so set in a way of doing things that you fail to notice whether your approach is still viable. Publishers have set book launch strategies they rely on to successfully and efficiently launch new titles. Regularly...
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