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A Tool to Discover New Places to Sell Your Books

A Tool to Discover New Places to Sell Your Books

Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his dog for a walk. He noticed how burrs of the burdock plant stuck to...
University Press Week 2017

University Press Week 2017

It’s university press week, the perfect time to extend a heartfelt thank you to all university presses for doing your part to bring knowledge, truth, and wisdom to the world.   Sheridan is proud to play a role in bringing university press knowledge to the world for...
Create a Pitch Pack to Give to B2B Book Buyers

Create a Pitch Pack to Give to B2B Book Buyers

Have you ever watched golfers look through the assortment of the clubs in their bags before choosing just the right one for a particular shot? Think of the benefits of your content as individual clubs, each to be brandished as circumstances warrant. When your...
Pricing Your Book: Don’t Judge a Book by its Price

Pricing Your Book: Don’t Judge a Book by its Price

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by...
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