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A Proof for Every Need

A Proof for Every Need

Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before printing, selecting the correct proof type can also help ensure your printer meets or exceeds your...
Define Your Target Reader to Move the Sales Needle

Define Your Target Reader to Move the Sales Needle

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their...
A Meeting of the Minds

A Meeting of the Minds

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will come when you do everything else right. The most important attributes...
Take the “Junk” out of Direct Mail

Take the “Junk” out of Direct Mail

Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers...
3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.

Avoid the Trap of Setting Worthless Goals

Avoid the Trap of Setting Worthless Goals

Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written...
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