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How to Choose the Right Printer

Today, a printer is more than just a printer — a printer is a partner who supports your entire business model. So how do you determine which printer is right for you? If you want a simple way to handle the full spectrum of printing needs for your title, from test...
SEO Replaced as Best Marketing Method for Publishers

SEO Replaced as Best Marketing Method for Publishers

02/05/2014 – 5:29pm Laura Baker As competition for brand exposure grows, search engine optimization (SEO) has ceased to be an effective marketing tool on its own. Now, marketers are also employing OAO: online audience optimization. Some SEO practices aim to get...
Get the Perfect Cover: 1, 2, 3 and You’re Done!

Get the Perfect Cover: 1, 2, 3 and You’re Done!

The cover sells the book! As a result, publishers channel a lot of attention and effort into cover design. You can focus that effort with the Sheridan Books’ Component Template Creator. This tool provides a simple way to calculate the precise spine width that you need...
How’s Your Website Health?

How’s Your Website Health?

11/20/2013 – 9:23am Laura Baker There are many website analytics tools, all slightly different and all capable of delivering different information: clickstream analysis tools, competitive intelligence tools, voice-of-customer tools, and more. Customer experience...
4 Ways to Let Social Media Market Your Book

4 Ways to Let Social Media Market Your Book

As publishers and authors work to promote their titles, social media has become a major facet of the marketing picture. Most people quickly answer Facebook messages, tweets, and even email links received from their friends; this level of involvement makes social media...
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