Home » Category: "Books Blog" (Page 20)

eCommerce Moving To Print?

From guest blogger, Greg Graalfs, Sales Representative for Sheridan Books… How often have we in the print business been asked, “How much longer do you think printed books will survive?” Or, “Isn’t it tough for you in print since books will soon be replaced by eBooks?”...

10 Top US Books Festivals for 2014

Last September, guest blogger Michael Rosen shared a list of some of the largest book festivals in the U.S.   He also provided insight on how these festivals are a great way for publishers to sell directly to consumers.  Whether exhibiting or attending,...

Adobe, the eBook Protector?

In January 2014, Adobe released Adobe Digital Editions 3.0* that along with some reader enhancements allows for a more secure digital rights management (DRM) scheme. This upgraded version is designed to take advantage of the Adobe Content Server (ACS) 5** release that...

How to Choose the Right Printer

Today, a printer is more than just a printer — a printer is a partner who supports your entire business model. So how do you determine which printer is right for you? If you want a simple way to handle the full spectrum of printing needs for your title, from test...
SEO Replaced as Best Marketing Method for Publishers

SEO Replaced as Best Marketing Method for Publishers

02/05/2014 – 5:29pm Laura Baker As competition for brand exposure grows, search engine optimization (SEO) has ceased to be an effective marketing tool on its own. Now, marketers are also employing OAO: online audience optimization. Some SEO practices aim to get...